The Bachelor of Business Administration Degree program provides courses and business related in-class experiences for students who intend to pursue careers in business management. It emphasizes the integration of the different fields of business to develop a general perspective to business problems and challenges. The program course offers stress and rigorous analysis of the concepts and principles that are basic to an understanding of the business management field. Course work relates theories and ideas to the operating practices and policies of business organizations. It also provides a unique opportunity for students to explore the workings of management using "hands on" classroom experiences that provide an awareness of what really happens in the business world – awareness not easily obtained through conventional lecture methods.
The Bachelor of Business Administration Degree in Marketing is designed for students who desire to pursue any of the many careers within the field of marketing. The program includes a general overview of the following areas: Consumer and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations and selling) and global marketing. The marketing degree program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Courses stress the use of modern techniques to investigate, analyze and solve a wide variety of marketing needs within various environmental challenges and opportunities.